As the saying goes, “a cheap helmet for a cheap head.” I’ve had a few concussions in my day and that was with a helmet. So needless to say, I won’t ride without one. When it comes protecting the mellon, skimping is not an option. Well, at least it shouldn’t be.
![](https://roamr.life/wp-content/uploads/2016/12/Screen-Shot-2016-12-11-at-3.24.18-PM-1024x289.png)
RuRoc’s mission is simple. It’s gotta add performance, protection, and reek of sweetness.
Full face protection, magnetic anti-breakaway lenses that make swaps a snap, and fogging… well that’s a thing of the past too. It’s beyond us, but they pull all this off; all the while, looking rad, to quite rad.