As the saying goes, “a cheap helmet for a cheap head.” I’ve had a few concussions in my day and that was with a helmet. So needless to say, I won’t ride without one. When it comes protecting the mellon, skimping is not an option. Well, at least it shouldn’t be.

RuRoc’s mission is simple. It’s gotta add performance, protection, and reek of sweetness.

Full face protection, magnetic anti-breakaway lenses that make swaps a snap, and fogging… well that’s a thing of the past too. It’s beyond us, but they pull all this off; all the while, looking rad, to quite rad.

Is this post your jam?